If you think about it logically, there is only one way that a small company from the Philippines will be able to compete with massive western companies in the natural and organic market. It won’t be by price; it is expensive to ship halfway round the world. It won’t be because of our extremely expensive packaging; we simply can’t afford to have it imported to the Philippines. It won’t be because of our advertising budget; we don’t have an advertising budget. The way will compete is by the quality of our products. They are that good! We will rely on word of mouth.
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